Master of Business Administration

Faculty / School

School of Business Studies (SBS)


Syed Akhtar Mahmud, Visiting Faculty, Department of Marketing

Project Coordinator (Internal)

Muhammad Zahid

Project Coordinator (External)

Zaid Rehman, Company Director


Fazlee Sons Pvt Ltd

Project Type

MBA Research Project


Pre-Press Technology, Gravure & Offset Printing, Flexo Printing

Abstract / Summary

Fazlee Sons, a prominent packaging company in Pakistan, is grappling with significant challenges attributed to exorbitant raw material costs, particularly those associated with films used in production. The primary culprits are twofold: the imposition of a high Import Trade Price (ITP) for imported films by the government, ostensibly to shield local manufacturers but adversely affecting companies like Fazlee Sons relying on imports for superior quality and pricing, and the lower import duties on finished pouches, rendering imported products more cost effective than local production and distorting market dynamics. These challenges have cascading effects, including diminished profitability for Fazlee Sons, potential industry closures leading to job losses, an unfair advantage for local film manufacturers shielded from competition, and a distorted market favoring imports over local production. Proposed solutions encompass the necessity to reassess and recalibrate the ITP for films based on actual international prices, an increase in import duties on finished pouches to level the playing field, and support for local film manufacturers to enhance their quality and competitiveness. Addressing these issues is imperative for the government to foster a fairer and more sustainable packaging industry in Pakistan.

Available for download on Tuesday, May 08, 2029