Master of Business Administration
Faculty / School
School of Business Studies (SBS)
Dr. Amber Gul Rashid, Assistant Professor, Department of Marketing
Project Coordinator (External)
Burhan (Founder NGOgo)
Committee Member 1
Dr. Amber Gul Rashid (Assistant Professor) Marketing Business Administration - Academic Affairs Institute of Business Administration (IBA), Karachi
MBA Research Project
https://ir.iba.edu.pk/do/search/?q=Corporate%20Social%20Responsibility&start=0&context=8598587&facet=">Corporate Social Responsibility, Digital Transformation, Philanthropy, CSR Challenges, CSR Efficiency, CSR Transparency
Abstract / Summary
For quite a while, organizations have dealt with their obligation to society through Corporate Social Responsibility programs. Digitalization provides an opportunity for organizations to reconsider their CSR practices and upgrade to an efficient approach to maximize the impact of their initiatives. We are aware that Corporate Social Responsibility is deemed to undergo advancements as we enter further into the digital era. This paper examines the need and market for a digitally automated system to transform corporate social responsibility in Pakistan to answer the challenges faced currently by the philanthropic industry
Digital innovation is at the center of all evolutions in the corporate world. Moreover, we know how CSR is crucial for any company that wants to demonstrate a committed and honest image. These two major shifts linked together indicate towards the potential of a digitalized CSR platform such as NGOgo; hence offering an easy way to foster measurable change.
Pakistan, on the road to becoming a digital state as well being a profoundly charitable nation, has the potential to reap enormous benefits of automating its philanthropic industry. To understand the need and effectiveness of an automated solution for the corporate sector specifically, we conducted in-depth interviews and survey to study the challenges faced by the CSR departments and how an automated solution can improve the philanthropy ecosystem. For this we investigated the current CSR practices and operations in organizations, major problems faced by with regards to it, management of CSR budget and viable requirements sought by them for a digitally automated system. Our findings revealed that CSR departments; in order toto process CSR proposals and initiatives had to go through stringent processes and red tape, had manual reporting systems, could not measure outcome of their donations, and had trust issues with NGOs with regards to their authenticity.
We also learned that transforming CSR digitally has the potential and market to help organizations in several ways. With integrated databases and procedures on a digitally automated system such as that provided by NGOgo donations can be tracked and correctly managed and attributed which would make it easier to communicate the impact to supporters. Data on the system would hold insights into the best way to secure and allocate donations. It will show organizations what isn’t working, so they may optimize investment. Moreover, contactless terminals that enable cashless transactions would not only enhance the organization and NGOs’ experience, but also having a digital record of every transaction improves transparency, trust, and compliance. In addition to this, an automated transformation offers the ability to segment and tailor the organization’s CSR journey across multiple channels and provide different content based on its location, previous actions, and preferences.
Based on our outcomes, we suggest that NGOgo provide a one stop solution to the corporations to digitally automate their CSR departments and build a holistic ecosystem through it for the philanthropy industry for better accountability, transparency, efficiency, impact measurement, collaboration efforts, engagement, and visibility of causes and ease of payment.
ul Haq, A., Abid, A. A., Qureshi, D., Usmani, R. A., & Ahmed, S. (2021). Revolutionizing the corporate philanthropy of pakistan through digital transformation (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-mba/281
Available for download on Tuesday, July 13, 2027