Master of Business Administration

Faculty / School

School of Business Studies (SBS)


Dr. Shahid Mir, Assistant Professor, Department of Management

Committee Member 1

Dr. Shahid Mir Professor Business Administration - Academic Affairs Institute of Business Administration (IBA), Karachi

Project Type

MBA Research Project

Keywords">Beef Meat Exports, Export, China, Meat Slaughtering, Meat Processing

Abstract / Summary

Since its inception in 1947, Pakistan has been restrained by a multitude of difficulties. Amongst these problems, one of the most daunting issues has been economic instability. The federal government is vigilantly monitoring the current account deficit issue and focusing on ways to escalate the country’s exports to bring sustainable economic growth, development, and prosperity to Pakistan.

Pakistan being an agricultural country with one of the largest cattle headcounts in the world, is exploring new markets with a huge bovine consumption pattern to capitalize its abundantly available resource and bring back substantial foreign exchange through beef meat exports.

China is one such prospective market with gigantic beef meat demand due to an immensely large population, a large middle-class segment with a higher disposable income, and an increasingly growing number of health-conscious people switching from pork consumption to beef meat. Moreover, not to disregard the prolific relations and a lower logistical cost increasingly adds to the feasibility of exporting beef meat to China.

In this project, both primary and secondary research was incorporated. Primary research tools such as structured questionnaires and interviews with industry professionals were carried out, whereas, for secondary research, literature in the research journals, government reports, and statistical databases was analyzed to gauge the potential hindrances in beef meat exports to China from Pakistan pertaining to five key areas which are Quarantine and Inspection, Hygiene, Traceability, Packaging and Transportation and Facilities and Equipment.

A comprehensive analysis of the in-depth discussion and the thematic analysis revealed valuable insights and highlighted the gaps that are present in abattoirs during the meat slaughtering and processing stage. These findings were subsequently used to conclude and propose recommendations, implementation of which can significantly improve meat exports to China.

Available for download on Thursday, July 15, 2027