Master of Business Administration

Faculty / School

School of Business Studies (SBS)

Project Coordinator (Internal)

Mr. Akhter Mehmood


Signify Pakistan

Committee Member 1

Mr. Akhter Mehmood Visiting Faculty School of Business Studies Institute of Business Administration (IBA), Karachi

Project Type

MBA Research Project

Keywords">Signify Pakistan, Wi-Fi LED Bulb, Internet of Things, Consumer Behavior, Market Research, Retail Positioning, Product Launch, Consumer Insight

Abstract / Summary

The following research report is built to understand the scope and depth of the landscape in terms of understanding the potential consumer behavior for smart technology products, mainly the smart bulb technology. The company in question, Signify Pakistan (Formerly Philips), is looking for potentially building and expanding its market which would potentially be lucrative in growing economies such as Pakistan. The research has aimed to provide significant insights and data in terms of the potential consumers who can utilize such technologies, using structured surveys and interviews from the mass market. The aim here is to identify the opportunities within the market, and the aims are backed up by interviews from the Signify Team, alongside the technical and comprehensive use of research journals and articles.

The TORs have been updated due to the existing pandemic of COVID-19, and due to every organization and industry being affected, the inherent drawbacks and the subsequent implications need to be understood.

Available for download on Saturday, July 17, 2027