Master of Business Administration
Faculty / School
School of Business Studies (SBS)
Project Coordinator (Internal)
Mr. Akhter Mehmood
Committee Member 1
Mr. Akhter Mehmood Visiting Faculty School of Business Studies Institute of Business Administration (IBA), Karachi
MBA Research Project
Abstract / Summary
The following research report is built to understand the scope and depth of the landscape in terms of understanding the potential consumer behavior for smart technology products, mainly the smart bulb technology. The company in question, Signify Pakistan (Formerly Philips), is looking for potentially building and expanding its market which would potentially be lucrative in growing economies such as Pakistan. The research has aimed to provide significant insights and data in terms of the potential consumers who can utilize such technologies, using structured surveys and interviews from the mass market. The aim here is to identify the opportunities within the market, and the aims are backed up by interviews from the Signify Team, alongside the technical and comprehensive use of research journals and articles.
The TORs have been updated due to the existing pandemic of COVID-19, and due to every organization and industry being affected, the inherent drawbacks and the subsequent implications need to be understood.
Siddiqui, A. I., Ali, S., Aslam, Z., & Rizvi, Z. (2021). Design of framework for assessing target market and retail positioning of new product launch – lighting (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-mba/251
Available for download on Saturday, July 17, 2027
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