Degree

Master of Business Administration

Faculty / School

Faculty of Business Administration (FBA)

Advisor

Syed Akhtar Mahmud

Committee Member 1

Syed Akhtar Mahmud, Visiting Faculty, Institute of Business Administration (IBA), Karachi

Project Type

MBA Research Project

Abstract / Summary

The project focuses on the formulation of marketing strategy for the expansion of Toyota Motor Oil in a highly competitive market. This includes a thorough SWOT analysis of the product to estimate the factors, which could be targeted to enhance its reach.

The abovementioned research targets would be achieved in a couple of phases. These are exploratory and conclusive. Exploratory phase includes gathering and collection of data through various sources such as journals, trade magazine, government portals along with retailers’ interviews. Retailers’ interviews would be the most essential part of this phase as it will serve the purpose of identifying the perceptions of one of the core parts of this market and would then aid in thematic analysis. Conclusive part would include a survey of automobile users and the questionnaire is based on the model extracted from (Rakesh Kumar, 2017).

Available for download on Friday, December 04, 2026

The full text of this document is only accessible to authorized users.

Share

COinS