Degree

Master of Business Administration

Faculty / School

Faculty of Business Administration (FBA)

Advisor

Dr. Khadija Bari

Project Coordinator (Internal)

Dr. Nasir Afghan, Asad Ilyas, Salma Mirza

Client

Engro Foods Limited

Committee Member 1

Dr. Khadija Bari, Institute of Business Administration, Karachi

Project Type

MBA Research Project

Abstract / Summary

During the course of this project, we reviewed and studied many reports. One of the reports that we studied was SMEDA’s parboiled rice plant report published in 2005 by the Government of Pakistan. The report outlines the critical factors that need to be considered before going for parboiled rice in a specific market. The factors that are considered in the report have been used by us to shortlist the grain and the country in which we would recommend Engro to enter. The report helped us in using exports, imports, production, and per capita consumption as the main selection criteria for short listing the countries which Engro can enter. Another study that we came across was the preliminary feasibility study of specialty corn products produced in South Dakota in which external approach to analyze customers, competitors, exterior influences, and general conditions within the corn food product market was used. When we study the shortlisted countries in greater depth, we will be looking at these factors and which will be guiding our next step. Ten years production data for sixteen grains was collected. We used production and production growth to filter the grains keeping in mind the contribution of grains in the total world production. The shortlisted grains were those that had potential to be sold profitably in the market by Engro Foods. This was done to determine the favorable prospective grains that would be part of the detailed feasibility study of world grain market. We have analyzed the data in such a manner that it helps us in meeting a few objectives of the project including identifying short listed grains, and determining the short listed countries per grain respectively. Format of the collected data was changed for a few variables in order to have a meaningful process of analysis. During the analysis, it was noted that consumption data was essential for this project. Unfortunately data on per capita consumption was unavailable hence with the consent and agreement of Engro, and our faculty advisor, we calculated per capita consumption by taking the difference between production and net trade difference expressed as a ratio of avg. population. This measure was used to shortlist top 20 countries per grain in addition to the top 20 importing and exporting countries.

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