Feasibility study of breakfast cereal in Pakistan


Master of Business Administration

Faculty / School

Faculty of Business Administration (FBA)

Project Coordinator (Internal)

Dr. Nasir Afghan


Macto Foods

Committee Member 1

Dr. Nasir Afghan, Institute of Business Administration, Karachi

Project Type

MBA Research Project

Abstract / Summary

The main objective of this project is to understand the breakfast cereal industry of Pakistan. We need to conduct a detailed market research which includes study about consumption patterns, consumer preferences for buying cereals, competition in the market and the factors which Matco needs to keep under consideration while pursuing this market.

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