Feasibility study of breakfast cereal in Pakistan
Master of Business Administration
Faculty / School
Faculty of Business Administration (FBA)
Project Coordinator (Internal)
Dr. Nasir Afghan
Committee Member 1
Dr. Nasir Afghan, Institute of Business Administration, Karachi
MBA Research Project
Abstract / Summary
The main objective of this project is to understand the breakfast cereal industry of Pakistan. We need to conduct a detailed market research which includes study about consumption patterns, consumer preferences for buying cereals, competition in the market and the factors which Matco needs to keep under consideration while pursuing this market.
Ahmed, A., Zahid, H., Nisar, H., Saleem, W., Imtiaz, S. A., & Sohail, H. (2018). Feasibility study of breakfast cereal in Pakistan . Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-mba/135
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