Feasibility and market study of mayonnaise plant in Pakistan - MATCO foods
Master of Business Administration
Faculty / School
Faculty of Business Administration (FBA)
Project Coordinator (Internal)
Dr. Nasir Afghan
MATCO Foods Ltd
Committee Member 1
Dr. Nasir Afghan, Institute of Business Administration, Karachi
MBA Research Project
Abstract / Summary
MATco, a food manufacturing firm has approached us to develop a business plan with respect to their upcoming entrepreneurial venture of Mayonnaise Plant. For this purpose, we first planned to acquaint ourselves with the current Mayonnaise business in Pakistan. We then intend to conduct market research regarding consumer behavior, segmentation etc. This study will encompass information regarding the entire value chain from its suppliers to vendors, distributors & customers. After doing an in-depth analysis on the data, we shall present a comprehensive business plan to MATCO that would be comprised of our business recommendations regarding market potential, marketing strategy, operational strategy, key management requirements and financial feasibility.
Raheel, M., Azam, A., Fariuddin, A., Salman, A., & Rafay, A. (2018). Feasibility and market study of mayonnaise plant in Pakistan - MATCO foods . Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-mba/127
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