Feasibility and market study of mayonnaise plant in Pakistan - MATCO foods


Master of Business Administration

Faculty / School

Faculty of Business Administration (FBA)

Project Coordinator (Internal)

Dr. Nasir Afghan


MATCO Foods Ltd

Committee Member 1

Dr. Nasir Afghan, Institute of Business Administration, Karachi

Project Type

MBA Research Project

Abstract / Summary

MATco, a food manufacturing firm has approached us to develop a business plan with respect to their upcoming entrepreneurial venture of Mayonnaise Plant. For this purpose, we first planned to acquaint ourselves with the current Mayonnaise business in Pakistan. We then intend to conduct market research regarding consumer behavior, segmentation etc. This study will encompass information regarding the entire value chain from its suppliers to vendors, distributors & customers. After doing an in-depth analysis on the data, we shall present a comprehensive business plan to MATCO that would be comprised of our business recommendations regarding market potential, marketing strategy, operational strategy, key management requirements and financial feasibility.

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