Master of Business Administration
Faculty / School
Faculty of Business Administration (FBA)
MBA Research Project
Abstract / Summary
The primary purpose of this project was to expire the potential and market gap within the battery industry of Pakistan. Globally, lead-acid battery market is expected to reach USD 58.5 BILLION BY THE YEAR 2020. Countries like China and India already have made tremendous progress in exploring alternate technologies so as increase the efficiency. Despite all odds, 5 percent growth in economy coupled with several other social factors promises to boost the automobile and UPS industries, both of which are the growth drivers of the battery industry.
Hafeez, A., Sawja, A., Feroz, H., Qadeer, M., Azhar, S., & Sarfaraz, S. (2016). Batteries Industry of Pakistan (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-mba/104
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