Master of Business Administration

Faculty / School

Faculty of Business Administration (FBA)

Project Type

MBA Research Project

Keywords">Electric batteries, Market motivations, Market gap

Abstract / Summary

The primary purpose of this project was to expire the potential and market gap within the battery industry of Pakistan. Globally, lead-acid battery market is expected to reach USD 58.5 BILLION BY THE YEAR 2020. Countries like China and India already have made tremendous progress in exploring alternate technologies so as increase the efficiency. Despite all odds, 5 percent growth in economy coupled with several other social factors promises to boost the automobile and UPS industries, both of which are the growth drivers of the battery industry.

Available for download on Tuesday, December 31, 2030