Master of Business Administration Executive

Faculty / School

School of Business Studies (SBS)

Year of Award



Dr. Shahid R. Mir, Assistant Professor, Department of Management

Project Type

MBA Executive Research Project

Access Type

Restricted Access

Executive Summary

The intricate web of global commerce consists of a lot of supply and demand’s threads, making a complex tapestry refers to as the supply chain. In today’s era of rapid technological growth, it has become highly important for firms to enhance the effectiveness and efficiency of supply chain management. The enhanced efficiency and effectiveness of supply chain management is important for remaining competitive in dynamic business world (Modgil et al., 2022). Within such dynamic landscape, Artificial Intelligence (AI) has evolved as a transformative force, giving the promise of improved decision making, better optimisation as well as automation across different industries (Helo & Hao, 2022). The focus of present study will be focused on retail sector of Pakistan, because the retail sector of Pakistan, faces a lot of distinctive challenges and opportunities in the realm of supply chain management. The nation of Pakistan has a burgeoning population and the middle class is expanding on continuous basis. As a result of this, the retail sector of Pakistan is facing significant growth. However, such growth is accompanied through its own set of difficulties and challenges, which include logistical barriers, various preferences of consumers and market dynamics. For thriving in such emerging and dynamic business environment, Pakistani retailers are focusing towards adoption of AI technology, as a source of bolstering their supply chain operations. There are still many retail firms in the Pakistan, which have not adopted AI technology yet, hence, the current study will be conducted to investigate the importance of AI technology for retail firms, in terms of enhancing effectiveness of supply chain management, in case of retail sector of Pakistan.


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