Master of Business Administration Executive

Faculty / School

School of Business Studies (SBS)

Year of Award



Dr. Shahid R. Mir, Assistant Professor, Department of Management

Project Type

MBA Executive Research Project

Access Type

Restricted Access

Executive Summary

Dairy farming has a lot of potential in Pakistan considering higher milk demand, majorly dairy companies actively look forward to purchasing raw milk from different sources in Pakistan. These sources may include small dairy farmers & corporate dairy farms. Small dairy farmers lack awareness with respect to modern dairy farming practices & have local cow breeds & buffalo which have low milking yield, thus resulting in lower income for them. Climate change is impacting Pakistan negatively & recent floods of 2022 devastated many districts, cities & communities nationwide, resultantly abandoned many people with no means of sustainable earning.

To promote dairy farming in flood affected communities is the need of the hour to give them a sustainable source of livelihood. This will help to tackle the menace of poverty which is eradicating economic growth. Dairy Farming business model in flood affected community will also help to achieve UNO sustainable development goals (specially No Poverty, Zero Hunger, Decent Work & Economic Growth, Sustainable Cities & Communities).

This comprehensive research study on dairy farming business feasibility in flood affected community helps to understand available dairy financing modes currently offered by credit institutions like banks, & dairy companies. It also helps to prepare dairy farm financials & farm supply chain model to do operations viably. This study was conducted with the help of questionnaires & series of interviews with flood affected community, banks, dairy companies, dairy farms & other relevant stakeholders. The data was analyzed via qualitative coding methods. Themes and patterns in the data were identified that allowed to highlight key challenges in dairy farming & to make dairy farming business feasibility. In addition to conducting primary research, secondary research on topic was also conducted. The findings indicate that financing options offered by dairy companies are more viable unlike options offered by banking institutions and non-governmental organizations (NGOs). While banking institutions have limited engagement and accessibility, dairy companies actively implement cow subsidy and financing schemes, providing essential support facilities to dairy farmers. The survey results demonstrate the willingness of dairy companies to provide cows to farmers and their interest in investing in dairy farms to develop the industry. Moreover, the cow financing scheme has positively impacted farmers' income and improved standard of living. Dairy farming financials show a positive bottom line which is a ray of hope in dairy farming business model. Although challenges like exorbitant feed cost, lack of capital funding & minimum awareness with respect to farm management practices exist currently, but collaborative efforts with government institutions & dairy companies can strengthen the cow financing scheme and enhance support for farmers in the dairy sector. Based on these findings, it is evident that financing from dairy companies offers a more feasible and sustainable approach to empower communities and promote their livelihoods sources to alleviate poverty.



Available for download on Wednesday, June 19, 2030

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