Market research study of PSO car engine lubricants
Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
MBA Executive Research Project
Brand awareness , Oil marketing companies
This report is based on the market research conducted for PSO's car engine lubricants. Program: EMBA Photocopying is prohibited. To be used within library premises. The contents include the methodology adopted for conducting research, stages of questionnaire development, findings and assessment of research result. SWOT analysis and quantitative surveys.
Obaid, D. (2020). Market research study of PSO car engine lubricants (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/546
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