Title

Market research study of PSO car engine lubricants

Author

Danish Obaid

Degree

Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award

Spring 2020

Project Type

MBA Executive Research Project

Access Type

Restricted Access

Keywords

Brand awareness , Oil marketing companies

Executive Summary

This report is based on the market research conducted for PSO's car engine lubricants. Program: EMBA Photocopying is prohibited. To be used within library premises. The contents include the methodology adopted for conducting research, stages of questionnaire development, findings and assessment of research result. SWOT analysis and quantitative surveys.

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