Degree
Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
2011
Project Type
MBA Executive Research Project
Access Type
Restricted Access
Keywords
Executive Summary
This report is based on the market research conducted for PSO’s car engine lubricants. The contents include the methodology adopted for conducting research, stages of questionnaire development, findings and assessment of research result, Strategy plot and recommendations based on result assessment and strategy plot.
Pages
IV, 143
Link to Catalog Record
https://ils.iba.edu.pk/cgi-bin/koha/opac-detail.pl?biblionumber=54962
Recommended Citation
Obaid, D. (2011). Market research study of PSO car engine lubricants (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/546
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