Factors that affect attitude towards generic drugs perception :


Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award

Spring 2020

Project Type

MBA Executive Research Project

Access Type

Restricted Access


Medicines, Pharmaceutical Industry

Executive Summary

This study not only evaluates practice of physicians to prescribe generic drugs but also compare it with general practitioner in Karachi. This study focus five areas that affect doctors prescribing habit of generic drugs. Program: EMBA Photocopying is prohibited. To be used within library premises.

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