Factors that affect attitude towards generic drugs perception :
Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
MBA Executive Research Project
Medicines, Pharmaceutical Industry
This study not only evaluates practice of physicians to prescribe generic drugs but also compare it with general practitioner in Karachi. This study focus five areas that affect doctors prescribing habit of generic drugs. Program: EMBA Photocopying is prohibited. To be used within library premises.
Ahmed, R. R. (2020). Factors that affect attitude towards generic drugs perception : (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/541
The full text of this document is only accessible to authorized users.