Title
Factors that affect attitude towards generic drugs perception :
Degree
Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
Spring 2020
Project Type
MBA Executive Research Project
Access Type
Restricted Access
Keywords
Medicines, Pharmaceutical Industry
Executive Summary
This study not only evaluates practice of physicians to prescribe generic drugs but also compare it with general practitioner in Karachi. This study focus five areas that affect doctors prescribing habit of generic drugs. Program: EMBA Photocopying is prohibited. To be used within library premises.
Link to Catalog Record
https://ils.iba.edu.pk/cgi-bin/koha/opac-detail.pl?biblionumber=54978
iRepository Citation
Ahmed, R. R. (2020). Factors that affect attitude towards generic drugs perception : (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/541
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