Degree
Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
2011
Project Type
MBA Executive Research Project
Access Type
Restricted Access
Keywords
Executive Summary
The study is designed to study the insights of internet and mobile banking from Pakistan's perspective, as a strategy adopted by banks to improve customer satisfaction, convenience security, profit maximization thereby increasing shareholders' value etc. The study includes an analysis of peoples' perception towards internet and mobile banking, the quality of internet services being provided, security concerns, level of trust, and the constraints for not adopting internet or mobile banking.
Pages
48
Link to Catalog Record
https://ils.iba.edu.pk/cgi-bin/koha/opac-detail.pl?biblionumber=54959
Recommended Citation
Akhter, W. (2011). An exploratory study of internet banking and mobile banking (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/537
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