An exploratory study of internet banking and mobile banking


Wasim Akhter


Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award

Spring 2020

Project Type

MBA Executive Research Project

Access Type

Restricted Access


Banks and banking services , e-commerce, e-business

Executive Summary

The study is designed to study the insights of internet and mobile banking from Pakistan's perspective, as a strategy adopted by banks to improve customer satisfaction, convenience security, profit maximization thereby increasing shareholders' value etc. The study includes an analysis of peoples' perception towards internet and mobile banking, the quality of internet services being provided, security concerns, level of trust, and the constraints for not adopting internet or mobile banking. Program: EMBA Photocopying is prohibited. To be used within library premises. The data for this exploratory research is obtained from web, newspapers, research journals etc. Questionnaires, surveys and interviews were conducted.

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