Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award


Project Type

MBA Executive Research Project

Access Type

Restricted Access

Executive Summary

This project report presents factual & primary regarding the affect of country of manufacture upon Pakistani consumers choice of purchase towards Indian brands particularly Dabur India ltd products that are quite famous among Pakistani consumers. Program: EMBA Photocopying is prohibited. To be used within library premises Quantitative data has been acquired through gathering responses of 60 participants that is graphical & tabular forms with complete statistical calculations & the copy of data instrument attached in appendix for further review.



Available for download on Tuesday, December 31, 2030

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