Degree
Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
2012
Project Type
MBA Executive Research Project
Access Type
Restricted Access
Executive Summary
This project report presents factual & primary regarding the affect of country of manufacture upon Pakistani consumers choice of purchase towards Indian brands particularly Dabur India ltd products that are quite famous among Pakistani consumers. Program: EMBA Photocopying is prohibited. To be used within library premises Quantitative data has been acquired through gathering responses of 60 participants that is graphical & tabular forms with complete statistical calculations & the copy of data instrument attached in appendix for further review.
Pages
96
Link to Catalog Record
https://ils.iba.edu.pk/cgi-bin/koha/opac-detail.pl?biblionumber=54889
Recommended Citation
Zubair, M. A. (2012). Finding out if Indian brands can survive in Pakistani markets, particularly Dabur India Limited. (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/530
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