Title

Founding out if Indian brands can survive in Pakistani markets, particularly Dabur India Limited

Degree

Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award

Spring 2020

Project Type

MBA Executive Research Project

Access Type

Restricted Access

Keywords

Consumers behaviours, Indian brands, Personal care products

Executive Summary

This project report presents factual & primary regarding the affect of country of manufacture upon Pakistani consumers choice of purchase towards Indian brands particularly Dabur India ltd products that are quite famous among Pakistani consumers. Program: EMBA Photocopying is prohibited. To be used within library premises Quantitative data has been acquired through gathering responses of 60 participants that is graphical & tabular forms with complete statistical calculations & the copy of data instrument attached in appendix for further review.

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