Degree
Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
2012
Project Type
MBA Executive Research Project
Access Type
Restricted Access
Keywords
Executive Summary
This report contains the strategy and implementation mechanism to develop new product / methodology for ‘Copy Testing’. This report gives the overview about business and research objectives, research methodologies, summary of finding and recommendations based on the research findings.
For any Company either operating in manufacturing or services sector, bringing innovation in existing products and services and developing new product and services is essential for sustainable growth.
As per ESOMAR GMR Annual Report 2011, MR Turnover has grown to $31.2bn in 2010 representing an overall growth of 5.2% (2.8% inflation adjusted) over 2009. Asia Pacific has posted a substantial growth of 5.6% (and 3.5% after inflation adjusted) and turnover growing to $5082 million in 2010. MR Turnover in Pakistan has grown to $14 million and it posted an absolute growth of 26.1% and net growth of 12.9% in 2010 over 2009.
Globally about 7% of total Global MR spent is deploying on Brand Tracking /Advertising researches and in Pakistan it is about 15% of total MR spent (Source: ESOMAR GMR Annual report 2011). This shows the higher potential of introducing a Copy testing solution to Pakistani market. Currently 1-2 players are enjoying the lion shares of the market.
Pages
VI, 92
Link to Catalog Record
https://ils.iba.edu.pk/cgi-bin/koha/opac-detail.pl?biblionumber=54887
Recommended Citation
Kazim, S. S. (2012). New product development strategy and implementation (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/528
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