Degree
Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
2012
Project Type
MBA Executive Research Project
Access Type
Restricted Access
Keywords
Executive Summary
The purpose of this research is to draw a preliminary feasibility of an online store for Imtiaz Retail store. The feasibility would take into account the cost of creation of online store and match it to the sales that would be seen to increase from the undertaking. Program: EMBA Photocopying is prohibited. To be used within library premises Methodology: Research is carried out in a scientific manner whilst all the assumptions are presented beforehand in interference. The plan that was executed for the research was i) Sample size determination. ii) Litmus tests. iii) Expert interviews. iv) Pretests. v) Primary survey.
Pages
73
Link to Catalog Record
https://ils.iba.edu.pk/cgi-bin/koha/opac-detail.pl?biblionumber=55056
Recommended Citation
Khan, J. N. (2012). A business feasibilty research for an online retail store (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/467
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