Title

Youth depository product :

Author

Salman Fayyaz

Degree

Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award

Spring 2020

Project Type

MBA Executive Research Project

Access Type

Restricted Access

Keywords

Banks and banking, Repository, Finance

Executive Summary

This project is about designing a new product which will address the needs of a newly identified market niche which has never gained an attention of market players. The product will also enhance the financial depending of the country by attracting the hitherto fore un-banked educated population. Program: EMBA Photocopying is prohibited. To be used within library premises Methodology: Primary research was based on a standard questionnaire. Focus group discussions have also been arranged. Research was done through various students of business schools, engineering universities, A-level students and patronage shopping centers like Forum, Park Towers etc. Various youth were also interviewed in different banking branches.

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