Salman Fayyaz


Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award


Project Type

MBA Executive Research Project

Access Type

Restricted Access

Executive Summary

This project is about designing a new product which will address the needs of a newly identified market niche which has never gained the attention of market players.

The symptoms of Pakistan's financial deepening are also enhance the financial deepening of the country by attracting the hitherto fore un-banked educated population.

More perturbing is the fact that the ratio of bank accounts to GDP is just 32%. in stark contrast, is the same ratio, for India which is 63%- a dismal comparison to say the least.



Available for download on Tuesday, December 31, 2030

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