Degree
Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
2012
Project Type
MBA Executive Research Project
Access Type
Restricted Access
Keywords
Executive Summary
This project is about designing a new product which will address the needs of a newly identified market niche which has never gained the attention of market players.
The symptoms of Pakistan's financial deepening are also enhance the financial deepening of the country by attracting the hitherto fore un-banked educated population.
More perturbing is the fact that the ratio of bank accounts to GDP is just 32%. in stark contrast, is the same ratio, for India which is 63%- a dismal comparison to say the least.
Pages
53
Link to Catalog Record
https://ils.iba.edu.pk/cgi-bin/koha/opac-detail.pl?biblionumber=54871
Recommended Citation
Fayyaz, S. (2012). Youth Depository Product (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/491
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