Title

A Critical review of branchless banking and its SWOT analysis

Author

Ashar Hussain

Degree

Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award

Spring 2020

Project Type

MBA Executive Research Project

Access Type

Restricted Access

Keywords

Banks and Banking, Financial institutions -- Pakistan

Executive Summary

The research shows that the branchless banking is the need of the need of the day. This not only serves the business need of the banking industry but it also serves towards the betterment of the society. State bank of Pakistan has issued all the related guidelines to banks that encourages and facilitates the banking industry to work towards achievement of expanding branchless banking network in Pakistan. Program: EMBA Photocopying is prohibited. To be used within library premises Methodology: The primary research is carried out including interviews with personnel within the banking fraternity and filling out questionnaires. Other mediums such as internet, Economist, SBP circulars and websites were also used to gather relevant information.

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