A business feasibilty research for an online retail store


Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award

Spring 2020

Project Type

MBA Executive Research Project

Access Type

Restricted Access


Retail management, Retail stores, Imtiaz super store

Executive Summary

The purpose of this research is to draw a preliminary feasibility of an online store for Imtiaz Retail store. The feasibility would take into account the cost of creation of online store and match it to the sales that would be seen to increase from the undertaking. Program: EMBA Photocopying is prohibited. To be used within library premises Methodology: Research is carried out in a scientific manner whilst all the assumptions are presented beforehand in interference. The plan that was executed for the research was i) Sample size determination. ii) Litmus tests. iii) Expert interviews. iv) Pretests. v) Primary survey.

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