Customer services strategies used by banks in Pakistan compared to risk global practices
Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
MBA Executive Research Project
Banking sector-Pakistan, SERVQUAL methodology
The basic aim of this research study is to discover the difference in customer service strategies used by Pakistani used by Pakistani banks compared with international banks and how risk plays a role in this regard. Program: EMBA Photocopying is prohibited. To be used within library premises this research focused on the collection of secondary data as well as primary quantitative data. For this research study, researcher has made use of questionnaire survey method combined with secondary research published literature.
Chawla, T. D. (2020). Customer services strategies used by banks in Pakistan compared to risk global practices (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/465
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