Degree
Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
2013
Project Type
MBA Executive Research Project
Access Type
Restricted Access
Executive Summary
The basic aim of this research study is to discover the difference in customer service strategies used by Pakistani used by Pakistani banks compared with international banks and how risk plays a role in this regard. For this research study, researcher has made use of questionnaire survey method combined with secondary research published literature.
Pages
ii, 44
Link to Catalog Record
https://ils.iba.edu.pk/cgi-bin/koha/opac-detail.pl?biblionumber=55002
Recommended Citation
Chawla, T. D. (2013). Customer services strategies used by banks in Pakistan compared to risk global practices (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/465
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