Customer services strategies used by banks in Pakistan compared to risk global practices


Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award

Spring 2020

Project Type

MBA Executive Research Project

Access Type

Restricted Access


Banking sector-Pakistan, SERVQUAL methodology

Executive Summary

The basic aim of this research study is to discover the difference in customer service strategies used by Pakistani used by Pakistani banks compared with international banks and how risk plays a role in this regard. Program: EMBA Photocopying is prohibited. To be used within library premises this research focused on the collection of secondary data as well as primary quantitative data. For this research study, researcher has made use of questionnaire survey method combined with secondary research published literature.

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