Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award


Project Type

MBA Executive Research Project

Access Type

Restricted Access

Executive Summary

The basic aim of this research study is to discover the difference in customer service strategies used by Pakistani used by Pakistani banks compared with international banks and how risk plays a role in this regard. For this research study, researcher has made use of questionnaire survey method combined with secondary research published literature.


ii, 44

Available for download on Tuesday, December 31, 2030

The full text of this document is only accessible to authorized users.