Critical assessment of the Unilever beauty category.
Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
MBA Executive Research Project
Hair care, Skin care, Salon understanding, Life style & media habbits
This research paper evaluates the current beauty regime of consumers, understands what consumers mean by beauty, identify triggers & barriers for these categories, identify their needs from a beauty product & gauge their response to current activity mechanic. Program: EMBA Photocopying is prohibited. To be used within library premises The qualitative research technique of 6 focus group discussion was used to obtain the requisite information. Each focus group discussion was comprised of 8 participants and was of 1 hour 15 minutes duration each.
Awais, A. (2020). Critical assessment of the Unilever beauty category. (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/431
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