Critical assessment of the Unilever beauty category.


Arij Awais


Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award

Spring 2020

Project Type

MBA Executive Research Project

Access Type

Restricted Access


Hair care, Skin care, Salon understanding, Life style & media habbits

Executive Summary

This research paper evaluates the current beauty regime of consumers, understands what consumers mean by beauty, identify triggers & barriers for these categories, identify their needs from a beauty product & gauge their response to current activity mechanic. Program: EMBA Photocopying is prohibited. To be used within library premises The qualitative research technique of 6 focus group discussion was used to obtain the requisite information. Each focus group discussion was comprised of 8 participants and was of 1 hour 15 minutes duration each.

This document is currently not available here.

The full text of this document is only accessible to authorized users.