Research on penetration of online marketing of travel related services in Pakistan


Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award

Spring 2020

Project Type

MBA Executive Research Project

Access Type

Restricted Access


Travel industry, Airlines -- Pakistan

Executive Summary

The objective this project / study is to analyze the usage of online marketing solutions in travel & tourism industry from travel buyer's viewpoint. The idea of the research is based on the fact that online marketing solutions are the fastest growing business in Pakistan and the percentage of people using online services and internet based solutions is growing at a good pace. Program: EMBA Photocopying is prohibited. To be used within library premises. Research methodology gives an overview of the selected procedures, techniques and discusses the research sample that will be used for the primary research.

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