Degree
Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
2013
Project Type
MBA Executive Research Project
Access Type
Restricted Access
Keywords
Executive Summary
The objective this project / study is to analyze the usage of online marketing solutions in travel & tourism industry from travel buyer's viewpoint. The idea of the research is based on the fact that online marketing solutions are the fastest growing business in Pakistan and the percentage of people using online services and internet based solutions is growing at a good pace.
Pages
38
Link to Catalog Record
https://ils.iba.edu.pk/cgi-bin/koha/opac-detail.pl?biblionumber=55039
Recommended Citation
Javed, M. A. (2013). Research on penetration of online marketing of travel related services in Pakistan (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/430
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