Customer relationship management :


Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award

Spring 2020

Project Type

MBA Executive Research Project

Access Type

Restricted Access


Banks and banking services, Human capital, Banking Industry

Executive Summary

This research investigates the problems associated with the current use of CRM in Allied Bank Limited by performing some in-depth study and analysis. In this research, majoriy of the surveyed population was not satisfied with UBL. Program: EMBA Photocopying is prohibited. To be used within library premises. Methodology note: This research uses questionnaire for primary data collection. Interviews were also conducted and analysis of issues faced by customers was also carried out.

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