Customer relationship management :
Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
MBA Executive Research Project
Banks and banking services, Human capital, Banking Industry
This research investigates the problems associated with the current use of CRM in Allied Bank Limited by performing some in-depth study and analysis. In this research, majoriy of the surveyed population was not satisfied with UBL. Program: EMBA Photocopying is prohibited. To be used within library premises. Methodology note: This research uses questionnaire for primary data collection. Interviews were also conducted and analysis of issues faced by customers was also carried out.
Muzammil, M. (2020). Customer relationship management : (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/424
The full text of this document is only accessible to authorized users.