Title
Degree
Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
2013
Project Type
MBA Executive Research Project
Access Type
Restricted Access
Keywords
Executive Summary
This Research Project Report is based on the market research conducted for ,
- TAKT Solution an IT product and service provider, to find out what are the Wireless, Network and Satcom product brand preference and seiwices selection parameters by customers, there annual demand and vendor switching criteria. Is there any need to change existing product portfolio.
- The contents include the methodology adopted for conducting research, stages of questionnaire development, findings and assessment of research result. Marketing Strategy plot and recommendations based on result assessment which is the prime factor for the success of this business.
Pages
102
Link to Catalog Record
https://ils.iba.edu.pk/cgi-bin/koha/opac-detail.pl?biblionumber=55054
Recommended Citation
Hussain, S. K. (2013). IT company business plan (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/407
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