Challenges & opportunities associated with E-commerce market place
Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
MBA Executive Research Project
E-marketplace usage, E-commerce benefits | Supply chain management-Pakistan
The purpose of this research is to establish the direct impact of e-marketplace usage & e-commerce benefits on supply chain management. Program: EMBA Photocopying is prohibited. To be used within library premises. Methodology: A quantitative & exploratory research was conducted with the purpose of understanding the direct ?& indirect relationship of B2B e-commerce benefits, e-marketplace usage, and supply chain management. The data was collected from the companies who are involved in e-commerce & enlisted in Lahore chamber of commerce & industry, Pakistan.
Ahmed, W. (2020). Challenges & opportunities associated with E-commerce market place (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/401
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