Title

Challenges & opportunities associated with E-commerce market place

Author

Wasiq Ahmed

Degree

Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award

Spring 2020

Project Type

MBA Executive Research Project

Access Type

Restricted Access

Keywords

E-marketplace usage, E-commerce benefits | Supply chain management-Pakistan

Executive Summary

The purpose of this research is to establish the direct impact of e-marketplace usage & e-commerce benefits on supply chain management. Program: EMBA Photocopying is prohibited. To be used within library premises. Methodology: A quantitative & exploratory research was conducted with the purpose of understanding the direct ?& indirect relationship of B2B e-commerce benefits, e-marketplace usage, and supply chain management. The data was collected from the companies who are involved in e-commerce & enlisted in Lahore chamber of commerce & industry, Pakistan.

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