Degree
Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
2014
Project Type
MBA Executive Research Project
Access Type
Restricted Access
Executive Summary
The purpose of this research is to establish the direct impact of e-marketplace usage & e-commerce benefits on supply chain management. Methodology: A quantitative & exploratory research was conducted with the purpose of understanding the direct ?& indirect relationship of B2B e-commerce benefits, e-marketplace usage, and supply chain management. The data was collected from the companies who are involved in e-commerce & enlisted in Lahore chamber of commerce & industry, Pakistan.
Pages
29
Link to Catalog Record
https://ils.iba.edu.pk/cgi-bin/koha/opac-detail.pl?biblionumber=55097
Recommended Citation
Ahmed, W. (2014). Challenges & opportunities associated with E-commerce market place (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/401
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