Research study for developing a retail chain for apparel in Pakistan


Aamir Pingal


Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award

Spring 2020

Project Type

MBA Executive Research Project

Access Type

Restricted Access


Wholesale centers & supermarkets | Designer brands

Executive Summary

The primary aim of this paper is to understand the current status of the industry, & highlight what could be the areas to focus if a new retail chain for apparel has to be established. This paper intends to deal with all areas of retail chain management, major areas of market analysis & also general analysis of Pakistani economy. Program: EMBA Photocopying is prohibited. To be used within library premises.

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