Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
MBA Executive Research Project
This study is being conducted to complete my EMBA degree, 2011 (CM-VII) as a mandatory requirement.
Making Tv commercials and making an impact has always been very daunting for Advertising agencies and Brand Managers. Consumer insights and neuro- marketing studies in the last 5 years have indicated “emotions” being a very important element in giving Ads the required “efficacy” and “compelling” consumers to buy a “Brand” in a cut throat competition.
This study further concludes upon this aspect of emotional branding. This study has been conducted at KARACHI where a sample size of only 100 participants was collected due to time and financial constraints.
Zaidi, A. M. (2014). Impact of Emotions in TVCs Over Recall (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/393
Available for download on Tuesday, December 31, 2030
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