Impact of emotions in TVCs over recall
Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
MBA Executive Research Project
Branding (Marketing), Brands identity, Brand awareness
This study concludes upon the aspect of emotional branding. This study has been conducted at Karachi where a sample size of only 100 participants was collected due to time & financial constraints. Program: EMBA Photocopying is prohibited. To be used within library premises. Methodology: Sampling was conducted at IBA, Szabist & Hampton school as a "convenience sample". A small 5 minute documentary was shown to the group with a commercial break.
Zaidi, A. M. (2020). Impact of emotions in TVCs over recall (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/393
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