Degree
Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
2014
Advisor/Supervisor
Akhtar Mehmood
Project Type
MBA Executive Research Project
Access Type
Restricted Access
Keywords
Executive Summary
This study is being conducted to complete my EMBA degree, 2011 (CM-VII) as a mandatory requirement.
Making Tv commercials and making an impact has always been very daunting for Advertising agencies and Brand Managers. Consumer insights and neuro- marketing studies in the last 5 years have indicated “emotions” being a very important element in giving Ads the required “efficacy” and “compelling” consumers to buy a “Brand” in a cut throat competition.
This study further concludes upon this aspect of emotional branding. This study has been conducted at KARACHI where a sample size of only 100 participants was collected due to time and financial constraints.
Pages
36
Link to Catalog Record
https://ils.iba.edu.pk/cgi-bin/koha/opac-detail.pl?biblionumber=55173
Recommended Citation
Zaidi, A. M. (2014). Impact of Emotions in TVCs Over Recall (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/393
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