Market potential of TGMO and its marketing and distribution strategy
Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
MBA Executive Research Project
Automobile Industry | Vehicle -- Manufacturing
This study develops and recommend marketing and distribution solutions to Indus Motor Company to increase its sale of TGMO, market share, market penetration, brand value and brand awareness. Program: EMBA Photocopying is prohibited. To be used within library premises. Methodology note: Personal interviews were conducted and the answers recorded were used to further the research.
Ali, M. R. (2020). Market potential of TGMO and its marketing and distribution strategy (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/387
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