Title

Market potential of TGMO and its marketing and distribution strategy

Author

Mirza Rashid Ali

Degree

Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award

2014

Project Type

MBA Executive Research Project

Access Type

Restricted Access

Keywords

Automobile Industry, Vehicle Manufacturing

Executive Summary

Indus Motor Company manufactures and sells Toyota cars and it's after sales business. Its spare parts business contributes to about Rs. 3 billion of total incoming revenues. One of the major components of after sales business is motor oil, which although IMC blends (3''^ party vendors) markets and distributes but is not the market leader.

Currently, IMC has over 0.5 million cars in the market as its units in operation{UIOs) where their current market share in the passenger car motor oil segment is close 15 %, .IMC goal is to capture UlSs completely in the next 3 to 5 years.

This ambitious goal would require a great distribution strategy ensuring availability of the product and a great marketing strategy ensuring high turnover of product and creation of brand value and awareness.

Pages

54

Link to Catalog Record

https://ils.iba.edu.pk/cgi-bin/koha/opac-detail.pl?biblionumber=55142

Recommended Citation

Ali, M. R. (2014). Market potential of TGMO and its marketing and distribution strategy (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/387