Title

Market potential of TGMO and its marketing and distribution strategy

Degree

Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award

Spring 2020

Project Type

MBA Executive Research Project

Access Type

Restricted Access

Keywords

Automobile Industry | Vehicle -- Manufacturing

Executive Summary

This study develops and recommend marketing and distribution solutions to Indus Motor Company to increase its sale of TGMO, market share, market penetration, brand value and brand awareness. Program: EMBA Photocopying is prohibited. To be used within library premises. Methodology note: Personal interviews were conducted and the answers recorded were used to further the research.

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