Title
Market potential of TGMO and its marketing and distribution strategy
Degree
Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
Spring 2020
Project Type
MBA Executive Research Project
Access Type
Restricted Access
Keywords
Automobile Industry | Vehicle -- Manufacturing
Executive Summary
This study develops and recommend marketing and distribution solutions to Indus Motor Company to increase its sale of TGMO, market share, market penetration, brand value and brand awareness. Program: EMBA Photocopying is prohibited. To be used within library premises. Methodology note: Personal interviews were conducted and the answers recorded were used to further the research.
Link to Catalog Record
https://ils.iba.edu.pk/cgi-bin/koha/opac-detail.pl?biblionumber=55142
iRepository Citation
Ali, M. R. (2020). Market potential of TGMO and its marketing and distribution strategy (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/387
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