Title

Male grooming a new emerging category

Author

Talha Tariq

Degree

Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award

Spring 2020

Project Type

MBA Executive Research Project

Access Type

Restricted Access

Keywords

Cosmetics, Male consumers, Personal grooming

Executive Summary

This research aims to identify the modern male grooming concept, trends in beauty, skincare masculine beauty products utilization in Pakistan, male consumers, increasing size of the male grooming sector and key players in male grooming products and services. Program: EMBA Photocopying is prohibited. To be used within library premises. Methodology note: Surveys and questionnaires were developed to glean the answers.

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