Male grooming a new emerging category
Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
MBA Executive Research Project
Cosmetics, Male consumers, Personal grooming
This research aims to identify the modern male grooming concept, trends in beauty, skincare masculine beauty products utilization in Pakistan, male consumers, increasing size of the male grooming sector and key players in male grooming products and services. Program: EMBA Photocopying is prohibited. To be used within library premises. Methodology note: Surveys and questionnaires were developed to glean the answers.
Tariq, T. (2020). Male grooming a new emerging category (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/374
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