Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
MBA Executive Research Project
This research aims to identify the modern male grooming concept, trends in beauty, skincare masculine beauty products utilization in Pakistan, male consumers, increasing size of the male grooming sector and key players in male grooming products and services.
Tariq, T. (2013). Male grooming a new emerging category (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/374
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