Growth of fast food franchise in Pakistan


Wasiq Ahmed


Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award

Spring 2020

Project Type

MBA Executive Research Project

Access Type

Restricted Access


Fast food revolution- Pakistan, Franchising Pakistan, Consumer appeals

Executive Summary

To conduct situational analysis of development of fast food industry in Pakistan by taking account for the growth of foreign franchise within the country. Program: EMBA Photocopying is prohibited. To be used within library premises. Methodology: Approaches & strategies regarding product branding have been categorized into primary & secondary data collection so as to related the real essence of the research work with qualitative as well as quantitative research methods.

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