Growth of fast food franchise in Pakistan

Author

Wasiq Ahmed

Degree

Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award

2014

Project Type

MBA Executive Research Project

Access Type

Restricted Access

Keywords

Fast food revolution Pakistan, Franchising Pakistan, Consumer appeals

Executive Summary

To conduct situational analysis of development of fast food industry in Pakistan by taking account for the growth of foreign franchise within the country.

Methodology: Approaches & strategies regarding product branding have been categorized into primary & secondary data collection so as to related the real essence of the research work with qualitative as well as quantitative research methods.

Pages

44

Link to Catalog Record

https://ils.iba.edu.pk/cgi-bin/koha/opac-detail.pl?biblionumber=55153

Recommended Citation

Ahmed, W. (2014). Growth of fast food franchise in Pakistan (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/371