Title
Growth of fast food franchise in Pakistan
Degree
Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
Spring 2020
Project Type
MBA Executive Research Project
Access Type
Restricted Access
Keywords
Fast food revolution- Pakistan, Franchising Pakistan, Consumer appeals
Executive Summary
To conduct situational analysis of development of fast food industry in Pakistan by taking account for the growth of foreign franchise within the country. Program: EMBA Photocopying is prohibited. To be used within library premises. Methodology: Approaches & strategies regarding product branding have been categorized into primary & secondary data collection so as to related the real essence of the research work with qualitative as well as quantitative research methods.
Link to Catalog Record
https://ils.iba.edu.pk/cgi-bin/koha/opac-detail.pl?biblionumber=55153
iRepository Citation
Ahmed, W. (2020). Growth of fast food franchise in Pakistan (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/371
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