Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
MBA Executive Research Project
To conduct situational analysis of development of fast food industry in Pakistan by taking account for the growth of foreign franchise within the country.
Methodology: Approaches & strategies regarding product branding have been categorized into primary & secondary data collection so as to related the real essence of the research work with qualitative as well as quantitative research methods.
Link to Catalog Record
Ahmed, W. (2014). Growth of fast food franchise in Pakistan (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/371
Available for download on Tuesday, December 31, 2030
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