Title

Customer needs and attitude on pricing of broadband service in Pakistan

Degree

Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award

Spring 2020

Project Type

MBA Executive Research Project

Access Type

Restricted Access

Keywords

Telecommunication -- Pakistan, Internet service provider, Pricing

Executive Summary

The core objective of this research is to get customer's insight on needs and attitude with particular emphasis on pricing towards Broadband service in Pakistan. The study is to determine the demographic profile of broadband users in Pakistan, the ideal price of broadband for the average broadband consumer for three different speeds, to gauge the importance of price in the mind of the average broadband consumer as compared to other attributes of internet packages, and to check market share of the various internet service providers. Program: EMBA Photocopying is prohibited. To be used within library premises Methodology: The secondary data was taken from PTA's website, focus group discussion was conducted with 15 participants in IGI office which helped in developing questionnaire.

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