Title

Increasingly generic market & its impact on the growth of multinational pharmaceutical companies in Pakistan

Author

Qudoos Hafeez

Degree

Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award

Spring 2020

Project Type

MBA Executive Research Project

Access Type

Restricted Access

Keywords

Drug companies Global markets

Executive Summary

The research paper is designed to find out the increasing of generic market & its impact on the growth of multinational pharmaceutical companies in Pakistan. Program: EMBA Photocopying is prohibited. To be used within library premises. Methodology: Qualitative & quantitative research methodology was utilized.

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