Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award


Project Type

MBA Executive Research Project

Access Type

Restricted Access

Executive Summary

banking is a dominant industry in Pakistan now a day. There are so many private banks competing in a market therefore availability of switching from one bank to another bank is very easy and common for customers which really gives a tough time to top executives of banking industry.

'Thus, it is imperative for management to keep eye on customer's demand and customer's preferences for electing a bank and make them loyal for an organization. Ongoing monitoring and research on changing behavior of consumer may provide a sustainable competitive advantage over competitors.

'This research has been conducted in a small area of Karachi namely Karachi Admin Society. Different private 'banks have been viewed for this purpose. Although, this research may give a look at micro level but it might beneficial at macro level as well.



Available for download on Tuesday, December 31, 2030

The full text of this document is only accessible to authorized users.