Customer preferences in selecting a bank at Karachi administrative society area
Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
MBA Executive Research Project
Banks & Banking Business, Customer services
The purpose of this research paper is to identify whether customer gives preferences while selecting a service provider? Either their selection criteria are same or differ among different age groups?. This research has been conducted in a small area of Karachi Admin Society. Different private banks have been viewed for this purpose. Although, this research may give a look at micro level but it might be beneficial at macro level as well. Program: EMBA Photocopying is prohibited. To be used within library premises Methodology: The data were collected through a structured survey. A structured questionnaire was consisted of 15 questions.
Devjani, N. A. (2020). Customer preferences in selecting a bank at Karachi administrative society area (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/325
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