Degree
Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
2014
Project Type
MBA Executive Research Project
Access Type
Restricted Access
Keywords
Executive Summary
banking is a dominant industry in Pakistan now a day. There are so many private banks competing in a market therefore availability of switching from one bank to another bank is very easy and common for customers which really gives a tough time to top executives of banking industry.
'Thus, it is imperative for management to keep eye on customer's demand and customer's preferences for electing a bank and make them loyal for an organization. Ongoing monitoring and research on changing behavior of consumer may provide a sustainable competitive advantage over competitors.
'This research has been conducted in a small area of Karachi namely Karachi Admin Society. Different private 'banks have been viewed for this purpose. Although, this research may give a look at micro level but it might beneficial at macro level as well.
Pages
41
Link to Catalog Record
https://ils.iba.edu.pk/cgi-bin/koha/opac-detail.pl?biblionumber=55087
Recommended Citation
Devjani, N. A. (2014). Customer preferences in selecting a bank at Karachi administrative society area (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/325
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