Title
Gauging service experience and funding the best digital touch point
Degree
Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
Spring 2020
Project Type
MBA Executive Research Project
Access Type
Restricted Access
Keywords
Textile Industry -- Pakistan | Economic Growth | Customer satisfaction
Executive Summary
The aim of this study is to gauge customer level of satisfaction, towards the technical services provide by SPGPrints and to find the best digital touch point to reach the customers. The foundation of this study is based on SERVQUAL model which is based upon five dimensions, namely; tangibility, reliability, responsiveness, assurance and empathy. The study aims to explore the relationship between factors of SPSGPrints technical services amongst customers located in different cities of Pakistan (Karachi, Lahore, and Faisalabad) and personals present at different managerial levels (Top, Middle, and Lower Level managements). Program: EMBA Photocopying is prohibited. To be used within library premises Methodology: Questionnaires were formed with the objective to identify the research factors. A pre-survey focus group was organized at SPGPrints Karachi.
Link to Catalog Record
https://ils.iba.edu.pk/cgi-bin/koha/opac-detail.pl?biblionumber=55307
iRepository Citation
Ali, S. (2020). Gauging service experience and funding the best digital touch point (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/306
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