Degree
Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
2015
Project Type
MBA Executive Research Project
Access Type
Restricted Access
Keywords
Executive Summary
This report covers feasibility study of ne\w product and propose suitable business model of refreshment drink for SARK Engineering. There are three parts of this report.
- Part is about market potential. T\a/o approaches were followed to get market potential Top down approach to get optimistic potential Bottom up approach to get conservative market potential
- 2nd Part of this report describes feasibility study include Cost breakup of product Investment required Calculation of different financial indicators like payback period
- 3rd Part propose suitable go to market strategy which may be opted for launch of this product
Data for this report is gathered through surveys, focus groups interviews and expert opinion.
Pages
40
Link to Catalog Record
https://ils.iba.edu.pk/cgi-bin/koha/opac-detail.pl?biblionumber=55319
Recommended Citation
Ali, S. A. (2015). Feasibility study & business model of refreshment drink for SARK Engineering (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/282
The full text of this document is only accessible to authorized users.
