Building the brand name of LOTTE in Pakistan as a South Korean conglomerate operating all over the world
Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
MBA Executive Research Project
Brands & branding | Petrochemical Industry, Business -- Chemical
This report emphasizes on the steps to develop the branding strategy of Lotte group in Pakistan s a a successful South Korean conglomerate which is operating all over the world. These strategies are devised in order to make the name of Lotte known to the people of Pakistan. This report has been prepared on the basis of gauging the brand awareness of Lotte among the people of different walks of life in Pakistan. Program: EMBA Photocopying is prohibited. To be used within library premises Methodology: The research methodology is based on the available published and printed material and structured questionnaires and interviews of students, general public, employees of Lotte and people from other similar corporate organisations.
Waqas, M. (2020). Building the brand name of LOTTE in Pakistan as a South Korean conglomerate operating all over the world (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/305
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