Title

Building the brand name of LOTTE in Pakistan as a South Korean conglomerate operating all over the world

Degree

Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award

Spring 2020

Project Type

MBA Executive Research Project

Access Type

Restricted Access

Keywords

Brands & branding | Petrochemical Industry, Business -- Chemical

Executive Summary

This report emphasizes on the steps to develop the branding strategy of Lotte group in Pakistan s a a successful South Korean conglomerate which is operating all over the world. These strategies are devised in order to make the name of Lotte known to the people of Pakistan. This report has been prepared on the basis of gauging the brand awareness of Lotte among the people of different walks of life in Pakistan. Program: EMBA Photocopying is prohibited. To be used within library premises Methodology: The research methodology is based on the available published and printed material and structured questionnaires and interviews of students, general public, employees of Lotte and people from other similar corporate organisations.

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