Degree
Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
2015
Project Type
MBA Executive Research Project
Access Type
Restricted Access
Keywords
Executive Summary
As the project report title suggests, it is undeniable that sales & Marketing are integral parts of any Business Entity.
After being assigned the duties starting January 2012 of Director Sales & Business Marketing it was decided that the existing sales and marketing systems implemented in Qaim Automotive Mfg. Pvt. Ltd were not in line with the vision and mission of the company's long-term strategy. This required immediate remedial action plan after observing and critically analyzing the situation.
Pages
21
Link to Catalog Record
https://ils.iba.edu.pk/cgi-bin/koha/opac-detail.pl?biblionumber=55338
Recommended Citation
Memon, A. R. (2015). Critical review of sales and marketing systems of Qaim automotive manufacturing pvt ltd (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/300
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