Critical review of sales and marketing systems of Qaim automotive manufacturing pvt ltd


Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award

Spring 2020

Project Type

MBA Executive Research Project

Access Type

Restricted Access


Marketing methods | Automobile sector- Pakistan

Executive Summary

The project examines the existing sales and marketing systems implemented in Qaim Automotive Mfg. Pvt Ltd. Program: EMBA Photocopying is prohibited. To be used within library premises Methodology: Primary research was conducted using following resources; i) satisfaction forms sent to clients ii)personal informal interviews iii) observations. Secondary data was collected from stated resources; i) Internal master sales files ii) complaint forms sent to www.qaimfilters.com iii) Pakistan census vehicles.

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