Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award


Project Type

MBA Executive Research Project

Access Type

Restricted Access

Executive Summary

As the project report title suggests, it is undeniable that sales & Marketing are integral parts of any Business Entity.

After being assigned the duties starting January 2012 of Director Sales & Business Marketing it was decided that the existing sales and marketing systems implemented in Qaim Automotive Mfg. Pvt. Ltd were not in line with the vision and mission of the company's long-term strategy. This required immediate remedial action plan after observing and critically analyzing the situation.



Available for download on Tuesday, December 31, 2030

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