Consumer preferences towards online food delivery services in Karachi


Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award

Spring 2020

Project Type

MBA Executive Research Project

Access Type

Restricted Access


Business plan, Food techniques -- Karachi

Executive Summary

The purpose of this research is to promote online food services. The aim and objective of the dissertation is to analyze the relationship between consumer's preferences, customer perceived value, customer satisfaction and online food delivery, how consumers react differently when ordering online and what attributes are important for them. It will assess the level of satisfaction when ordering food online through other variables that include quality, service, price, discounts, website design and others. Methodology: The research was descriptive, quantitative and cross sectional. Questionnaires were used to collect the data from the respondents. Questions of the questionnaires measured the variables of the research.

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