Title

An entrepreneurial study of launching a Mexican theme restaurant in Karachi

Degree

Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award

Spring 2020

Project Type

MBA Executive Research Project

Access Type

Restricted Access

Keywords

Food & restaurant industry -- Karachi , Marketing, Business

Executive Summary

The research is aimed at conducting a feasibility analysis and assessing the financial viability of launching a Mexican restaurant in Karachi.The report is basically a feasibility report that would include detailed study about restaurant business, startup cost and capital investment, running expenses and 5 year restaurant projection plan as return on investment. The researcher has personal interest with this feasibility report and if circumstances favor the report can go for actual implementation or actually launching a restaurant. Methodology: The survey questionnaire was collected from a sample of 256 respondents. Secondly the researcher also conducted a qualitative research through personal interviews with real estate agents, interior designers and market people to judge what is required to run a restaurant business in Karachi.

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