Asad Soleja,

Degree

Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award

2015

Project Type

MBA Executive Research Project

Access Type

Restricted Access

Keywords

Garments, Cotton

Executive Summary

This report opens a small window to show techniques used by cotton garments manufacturer to reduce cost and improve product quality to sustain international buyers of Pakistan. Although, the textile industry of Pakistan contributes heavily towards national export, bring in foreign exchange and offers employment to a major portion of the labor population in the country. There is huge demand of Pakistani cotton based garments products from United States, Canada, United Kingdom and other European countries. There is also a niche market in Middle East and Far East Counties as cotton is one of major crops in Pakistan and its quality is considered to be good for international export.

Since the complexity of research topic is very vast the researcher has restricted the scope to limited Industries in Karachi as it is easily to approach due to geographical location. The research is based on mixed blend of quantitative and qualitative research and has been cam'ed out with assistance from personal contacts in the industry. The quantitative research is general market survey questionnaire from the general buyer of garments in Karachi and in this case the research sample was about 205 respondents. The qualitative research \a^s interview with sample size of just 7 and all were arranged from researcher’s personal contacts In the industry.

We can see from the research findings and analysis that the potential in the market is better than ever but the situation is not In the favor. The cotton based products and fabric is highly in demand but the industry is faced with many external challenges and internal hurdles. The emergence of local brands is also clear evidence of high awareness in consumers about international garments and their features of comfort, elasticity, softness and design attraction and the best part is that they compare quality with prices easily than ever before. However, the consumer is not known to manufacturing cost or issues and they want their desired product In best possible price. The research also highlights techniques like usage of lycra for elasticity, Egyptian cotton / Tencel, Modal for softness, Polyester or viscose for silkiness and there are now also variety of chemicals for dyeing and finishing process.

On the other hand the manufactures find these techniques as cost effective rather than using manufacturing cotton garments in old times. The research results also show that manufactures blame government of Pakistan for energy crisis, increasing in taxation and bills. Furthermore, some additional components or chemicals or synthetic fibers have to be imported and their high import duties and other processing prerequisites are reflected in final costing. Plus there is a rise

in demand \with the increase of vrorld population but industries in Pakistan are struggling due to economic and political situation of Pakistan that have created a sense of insecurity in city and international buyer are restricted to visit here.

The literature review of the report has detailed information about industrial techniques used in the cotton based industry and how manufacturers and consumers unite to achieve cost cutting targets, while maintaining the important features like comfort and stylish clothing. These arguments can also be depicted from the research results demonstrated in chapter 4 of this report. Moreover, chapter 5 also shows all three research hypothesis are proven to be true.

Pages

VIII, 65

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