Feasibility study & business model of refreshment drink for SARK Engineering


Syed Aqib Ali


Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award

Spring 2020

Project Type

MBA Executive Research Project

Access Type

Restricted Access


Beverages, Marketing, Manufacturing -- Refreshment Drinks

Executive Summary

this report covers feasibility study of new product and propose suitable business model of refreshment drink for SARK Engineering. There are three parts of this report. 1st part is about market potential. 2nd part of this report describes feasibility study. 3rd part propose suitable go to market strategy which may be opted for launch of this product. Methodology: Data for this report is gathered through surveys, focus groups interviews and expert opinion.

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