Syed Aqib Ali


Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award


Project Type

MBA Executive Research Project

Access Type

Restricted Access

Executive Summary

This report covers feasibility study of ne\w product and propose suitable business model of refreshment drink for SARK Engineering. There are three parts of this report.

  • Part is about market potential. T\a/o approaches were followed to get market potential Top down approach to get optimistic potential Bottom up approach to get conservative market potential
  • 2nd Part of this report describes feasibility study include Cost breakup of product Investment required Calculation of different financial indicators like payback period
  • 3rd Part propose suitable go to market strategy which may be opted for launch of this product

Data for this report is gathered through surveys, focus groups interviews and expert opinion.



Available for download on Tuesday, December 31, 2030

The full text of this document is only accessible to authorized users.