Title
To probe into the declining sales of Pakistan international airlines on domestic routes
Degree
Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
Spring 2020
Project Type
MBA Executive Research Project
Access Type
Restricted Access
Keywords
Customer expectations, Declining factors, | Safety
Executive Summary
The report is to determine the factors which lead the prestigious PIA organization to a dreadful current state & the aspects which are significant for customers & where PIA is lagging on, to choose an airline for domestic travel in Pakistan. methodology: Seconadry data is obtaines from comapny performance reports, regulatory bodies, journals, PIA websites, PIA's official documenst accessible by the research being an employee of PIA. Primary data 2 questionnaires were developed as per the research objectives.
Link to Catalog Record
https://ils.iba.edu.pk/cgi-bin/koha/opac-detail.pl?biblionumber=55240
iRepository Citation
Ghayoor, M. (2020). To probe into the declining sales of Pakistan international airlines on domestic routes (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/267
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