To probe into the declining sales of Pakistan international airlines on domestic routes
Master of Business Administration Executive
Faculty / School
Faculty of Business Administration (FBA)
Year of Award
MBA Executive Research Project
Customer expectations, Declining factors, | Safety
The report is to determine the factors which lead the prestigious PIA organization to a dreadful current state & the aspects which are significant for customers & where PIA is lagging on, to choose an airline for domestic travel in Pakistan. methodology: Seconadry data is obtaines from comapny performance reports, regulatory bodies, journals, PIA websites, PIA's official documenst accessible by the research being an employee of PIA. Primary data 2 questionnaires were developed as per the research objectives.
Ghayoor, M. (2020). To probe into the declining sales of Pakistan international airlines on domestic routes (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-emba/267
The full text of this document is only accessible to authorized users.