To probe into the declining sales of Pakistan international airlines on domestic routes


Master of Business Administration Executive

Faculty / School

Faculty of Business Administration (FBA)

Year of Award

Spring 2020

Project Type

MBA Executive Research Project

Access Type

Restricted Access


Customer expectations, Declining factors, | Safety

Executive Summary

The report is to determine the factors which lead the prestigious PIA organization to a dreadful current state & the aspects which are significant for customers & where PIA is lagging on, to choose an airline for domestic travel in Pakistan. methodology: Seconadry data is obtaines from comapny performance reports, regulatory bodies, journals, PIA websites, PIA's official documenst accessible by the research being an employee of PIA. Primary data 2 questionnaires were developed as per the research objectives.

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